"Vespa" Book By Michael Kockritz

First, you hear it: a soft buzz cutting through the street. Then you see it, and just like that, it is gone. At eighty years old, the Vespa & nbsp;remains & nbsp;one of the most electrifying icons ever to grace the open road, and now, for the first time, Assouline captures its singular spirit in a volume worthy of its legend. Structured thematically rather than chronologically, this book traces the evolution of a brand that has never lost its essence, exploring Vespa & apos;s deep roots in Italian culture, its prominence across subcultures, its enduring relationship with fashion, film, and sport, and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material, including vintage brochures, original global advertisements, and historic calendars drawn from the Vespa archive, brings each chapter to vivid life. Written by Michael Köckritz, an award-winning publisher and editor-in-chief of some of the world & apos;s most celebrated design and lifestyle publications, this is not a technical manual or a collector & apos;s catalogue. It is a cultural portrait. For the free-spirited, the adventurous, and those who understand that the most iconic things in life are never merely functional. Details: Matte-coated hardcover book with gloss lamination Author: Michael Köckritz 292 pages; 188 illustrations Approx. 13"L x 9.9"W x 1.5"D Item Weight (Lbs.): 6.2 Wipe clean Made in Italy