Loewe Anagram-Pocket Sweatshirt

When design duo M/M Paris were tasked with redefining loewe’s famous Anagram logo, they discovered that its original shape was inspired by branding irons used to mark cattle and leather skins. In setting the updated logo atop pieces like this relaxed sweatshirt, the label pays homage to its rich history while tapping into the contemporary penchant for relaxed, minimalist designs.