Nike Joyride Flyknit OBJ Odell Beckham Jr Bright Crimson Blue Hero

Designed in collaboration with NFL superstar Odell Beckham Jr., the Nike Joyride Flyknit OBJ features a radical, multi-color aesthetic inspired by his high-energy personal style. The upper features a flexible Bright Crimson/Blue Hero Flyknit construction, sitting atop a midsole that contains thousands of tiny TPE beads for a personalized cushioning experience. Released on September 27, 2019, for $200, it includes "OBJ" specific branding on the tongue and heel. Our experts commend the high-concept storytelling; the bold crimson and blue contrast highlights the shoe's futuristic architecture, resulting in a performance-lifestyle hybrid that successfully prioritizes maximum impact protection and a vibrant, non-conformist aesthetic fitting for one of the most shifty athletes in the game.