Nike Zoom Mercurial Superfly 9 Elite FG Marcus Rashford Better Believe It

The Nike Zoom Mercurial Superfly 9 Elite FG Marcus Rashford Better Believe It is an October 2023 player edition football boot created specifically for Manchester United and England winger Marcus Rashford, applying custom artwork and branding inspired by Rashford's celebrated "Better Believe It" personal motto and his public advocacy work — most prominently his successful 2020 campaign to extend free school meal programs for disadvantaged children in England — to the Nike Mercurial Superfly 9 Elite FG's performance construction in a White and Black colorway. The Better Believe It messaging connects the boot to Rashford's off-pitch identity as one of the most socially engaged athletes in English football, whose public statements and campaign work extending well beyond the football pitch have made him one of the most culturally significant and most admired footballers of his generation in the United Kingdom. The Mercurial Superfly 9 Elite FG features Vaporposite Pro upper technology for a secure and locked-in barefoot-like fit, a forefoot Air Zoom unit for explosive energy return, and the Superfly's characteristic Nike Grip sock collar for stability and support on rapid directional changes, applied to Rashford's most personally significant boot PE in the Nike catalog. Released October 31, 2023 at $295 retail through Nike Football and select authorized retailers globally.

The Nike Zoom Mercurial Superfly 9 Elite FG Marcus Rashford Better Believe It was released on October 31, 2023 with a retail price of $295.