Pure Blonde/Silver Brightening Daily Shampoo

A violet-toning shampoo for blonde and grey hair. Listen up owners of blonde hair! You’re next fave brightening shampoo is here. Formulated to brighten yellow, brassy tones and dulling grey hair, the Pure Blonde/Silver Brightening Daily Shampoo enhances the colour of hair and keeps it looking glossy. Unlike some violet toning shampoos, the formula doesn’t leave purple tones but brightens without staining. Hair is left soft, moisturised and with a calming and soothing lavender fragrance. Vegan Cruelty free Suitable for daily use Find out all the reasons why you should use purple shampoo here