VS Are Out! The Most Valuable Underwear Brand In This Era Is About Comfort & Simplicity!

According to a "WWD" report, Kim Kardashian's brand Skims successfully won over an investment of $240 million last month, skyrocketing the entire brand’s market value to $3.2 billion, making it one of the most valuable underwear brands on the market! On Instagram, Kim Kardashian alone has 280 million followers, which could be partly to its quick fire success. In just three years, SKIM’s Instagram reached 3.6 million followers. Last year, Skims and Fendi's co-branded collection made $3 million in just 10 minutes! The American TV Personality has unlimited potential when it comes to wealth, and that is based on everything from fashion appeal to community influence. So why is her underwear empire so successful? And it might not be high demand in the market or the fact it rejects the outdated aesthetics of VS, or is different to Savage x Fenty.

Before the Kardashian family took center stage in mainstream culture, the aesthetic style of the fashion circle was relatively simple. Their pear-shaped bodies and cotton candy girls physiques didn’t make the headlines. During their rise to fame, the clothing available in the market also didn’t cater well to girls with plumper bodies. However, the fame the family gained from their tv show massively reversed this situation. From the elder sister of Kourtney Kardashian to the two younger sisters Kylie Jenner and Khloé Kardashian, the uniform hourglass body shape has gradually created a hot trend for the plumper physique, helping skinnier girls that have tried so hard to stay slim, regain their self-confidence.

Kim Kadashian's Instagram, at first glance, looks over exaggerated and ungrounded, living an extravagant life we can't even imagine. However, her dress style choices are mostly simple and utilize one tone suits or simple tailoring items. But if you look closely her simple clothing items have texture for a dimensional effect. As a result, Skims, famous for its texture, are loved and worn by many people wanting to imitate Kim's style!

Skims has inherited Kim Kardashian's dressing preferences. Unlike previous underwear brands, Skims rarely uses lace and tulle materials, but opts for daily, comfortable knitting and cotton materials without excessive decoration. Simple lines and designs incorporate the entirety of the brand, to create the right underwear item for every body type.

Although the spread of the virus has affected many brands negatively, it has also created the success of some industries. Under the catalysis of the epidemic, many people have switched to working from home, and with more time spent at home, the need for outdoors clothing decreased. Everyone's dressing habits changed and loungewear became a hugely popularly searched item.