Boi-Ing Cakeless Full Coverage Waterproof Liquid Concealer

WHAT IT IS Cover more, CAKELESS! Benefit's Boi-ing Cakeless Concealer is a multi-purpose FULL COVERAGE liquid concealer that hides it all, from dark undereye circles to blemishes & discoloration, yet it feels lightweight & doesn't cake, crack, or settle into fine lines. Now available in 14 shades. 0.17 oz. Made in Canada. WHAT IT DOESThe formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn't flake or crease. The Cushion Tip applies the longwearing* and waterproof* formula evenly for blendable, full coverage. ; 24-hour longwear*; Waterproof*; 97% said it looks smooth; 94% said it doesn't look cakey; 95% said it conceals dark undereye circles *instrumental test on 20 women*instrumental test on 22 women self-evaluation by 109 women after 1 week HOW TO USE ITOne Layer Does the Job! To avoid cakiness, don't lay it on thick! Smooth on one layer of Cakeless Concealer and blend with fingertips or a makeup sponge. This self-setting concealer dries down quickly, so we recommend applying to one area at a time and blending as you go! To slim & shape the look of your face, contour with a deeper shade & highlight with a lighter shade. BEAUTY TIP: To hydrate skin and help makeup stay put all day, start with NEW the POREfessional: Hydrate face primer (sold separately)*Source: The NPD Group, Inc./ BeautyTrends®, US Prestige Beauty Total Department Specialty, Makeup Dollar Sales, Dec 2015 - Aug 2017Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.