GANNI Mixed The Playbook

The GANNI Playbook is a hands-on guide to building a more responsible business within today's fashion landscape. Written by GANNI co-founder Nicolaj Reffstrup with industry writer Brooke Roberts-Islam, this book offers a blueprint for how to embed sustainability from within. GANNI, the Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions. This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. The GANNI Playbook asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business. Available exclusively at GANNI.com and in GANNI stores, this book is suitable for women.