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9 Old Bond Street is home to La Perla's 150m2 flagship store designed by Italian designer Roberto Baciocchi, who has taken inspiration from nice Italian design, mixing it harmoniously with a people type of the building itself. The refined and intimate atmosphere of the store continues to the second floor that homes the boutique's espace privé, dedicated to VIP customers who have access to exclusive services like the new created to live collections.
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