Moschino may be a label that invariably shocks and surprises for all the correct reasons. The Italian fashion home is well-known for daring items that defy convention through wacky prints, extremely saturated colors and kinky cuts. The label was based in 1983 by full general Moschino United Nations agency sought-after to challenge typical fashion concepts through a luxury label that placed humour and fun at its heart. This carefree angle continues nowadays beneath Jeremy Scott's inventive direction, who has revamped the house with recent visual ideas, from Barbie and Super Mario prints to SpongeBob squarepants baggage and MacDonald's themed t-shirts.

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