Curl Shampoo

WHAT IT ISA luxurious, creamy lathering shampoo that maintains hair's natural hydration. Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. 8 oz. Made in USA. WHAT IT DOESAlpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. Virtue® Curl is free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. WHO IT'S FORA broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair. HOW TO USE ITWet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner (sold separately).RESEARCH RESULTS96% of women said their hair was healthier and easier to style after 1 week* 94% of women said their curls were bouncier after 1 week* After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes* 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks*Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.