Fall In Love At First Sight! It’s All About Chanel’s Diamond Pattern!
Do you see a diamond pattern and instantly think of Chanel? Yes, we thought so. The diamond pattern is a classic design element of the brand and has long been equated with its appearance and popularity. But do you know the story behind it?
Where does the diamond pattern come from?
Matelassé is a special sewing technique that uses long needles to sew interlayers. Chanel's diamond pattern is made by this process. Ms. Chanel discovered this diamond pattern through an incident that happened when she visited the stables of her friend Etienne Balsan. She noticed that quilted gingham was widely used on jockeys’ jackets, saddle pads and blankets and was immediately attracted to the ubiquitous pattern.
The diamond pattern was originally a functional design to reduce frictional resistance and improve comfort, but in Ms. Chanel's eyes depicted high fashion, through its three-dimensional and weighty demeanour. She fell in love with it at first sight, and it has since become her most important creative inspiration. The avant-garde boldly works on many different designs, and in this breaks away from stereotypes, establishing a unique and distinctive style for the brand.
The evolution of the brand Icon
In 1920, Chanel's plaid pattern debuted in fashion design, initially as decoration for linings, collars and cuffs, and gradually evolved into the key focus of the brand’s design, which now fully displays on the entire garment.
The 2.55 handbag, which was launched in 1955, officially appeared in front of people's eyes as the protagonist, and it has become an indispensable eternal classic element of the brand since. Chanel's lozenge pattern is used in handbag design, not only for its appearance, but also for its practicality and aesthetic. This perfectly makes up for the shortcomings of the lambskin's easy deformation.
Changeable styles
Chanel has made full use of the iconic lozenge pattern to create their ever popular designs. Each style differs, some exude elegance, while some are super stylish. No matter what, Chanel has always been a dream bag for women.