Acne Studios Wool Logo Scarf

Little did Acne Studios founder Jonny Johansson know that picking up pink litter from his desk and turning it into the iconic packaging colour of the label, simply because he liked it, would subsequently be the catalyst for the ‘millennial pink’ trend. A shade so embedded in the mythology of the brand and the cultural zeitgeist, here, in the form of a logo patch, it signifies the provenance of this cosy wool scarf from the very first glance.