A.P.C. Cotton Standard Grand Vpc T-Shirt

Inverting the ‘A’ in A. P. C. to produce the vpc T-shirt, this design is rooted in Jean Touitou’s classic sense of Parisian irony. In French culture, the acronym V. P. C. stands for Vente par Correspondance – a mail order catalogue; the meaning’s complete lack of polish and prestige complements the brand’s name: Atelier de Production et de Création, itself a deliberately functional term.