Fudge Professional Clean Blonde Everyday Violet Damage Rewind Purple Shampoo 50ml

Banish brassy undertones and reinforce vulnerable hair in one go with Fudge Professional’s Clean Blonde Damage Rewind Shampoo; a purple toning shampoo that strengthens hair weakened by chemical treatments, heat styling and environmental stressors. The 2-in-1 formula utilises Opti-PLEX™ technology to penetrate the hair fibre and reconstruct broken or damaged bonds while smoothing the cuticle. Salon-strength purple micro-pigments neutralise yellow hues for a more icy, ashy colour. Effectively removing oil, product build-up and other impurities, the shampoo infuses hair with a clean, fresh aroma that lasts for up to 24 hours after washing. Hair looks blonder and feels stronger.