Ouai Thick Hair Conditioner

After struggling to find a ‘cool and curated’ haircare brand, influential hairstylist to the stars Jen Atkin – her impressive client list includes Kim Kardashian, Katy Perry and Jennifer Lopez – decided to establish her own line with ouai. Pronounced ‘way’, the label is like a ‘breath of fresh air’, standing out with its sleek packaging and luxury ingredients, such as the marshmallow root, shea butter, avocado oil and hydrolysed keratin that comprise this thick-hair conditioner.