The year 2022 is the year of sports and leisure! Just look at the fashion industry's collaboration with sports brands!
Athleisure has been popular for a few years now, especially after the COVID epidemic, and it has become common to wear sportswear such as yoga pants and sweat-absorbing tops when going out. Not only is it comfortable to wear, but it also means that people are pursuing a high-quality, healthy lifestyle. In 2022, not only will people continue to wear sportswear to work and go shopping, but many luxury brands are also collaborating with sportswear brands to launch different sportswear collections, which will continue to promote the sports and leisure trend. Let's take a look at some of the fashionable sports crossover collections launched this year.
1. Gucci x Adidas
The most popular sports brand among luxury brands is Adidas! The Adidas x Gucci joint collection, designed by creative director Alessandro Michele, incorporates elements from both brands into each other's classic products, making even non-sportsmen fall in love with sportswear. For example, the Adidas clover print is stitched on the GUCCI's popular buckle 1955 bag, while the Adidas classic Gazelle shoes are printed with Gucci's logo in an appealing retro 70's style.
2. Jacquemus x Nike
This year's hottest niche brand, Jacquemus, is not to be beaten by its big brothers in fashion, as it will be launching a joint collection with sports giant Nike on the 28th of June this year! As seen from the posts on Instagram, there is a good chance that the clothing will be in black and white tennis-related items, and the brand has invited this year's superstar Sydney Sweeney to wear the collection for a photo shoot.
3. Miu Miu x New Balance
The Italian brand Miu Miu has also attracted a lot of attention by having several models wear the upcoming New Balance 574 collection during this Spring/Summer fashion week. First released in the 1980s, the shoe is now available in a white and beige color palette. The upper is designed with a vintage look and the untrimmed edges of the sneaker are visible, making it retro and durable.
4. Balenciaga x Adidas
It's another Adidas collaboration! Like Gucci, this time Adidas is collaborating with Balenciaga, also owned by Kering Group, on a joint collection. In addition to the Adidas and Balenciaga names on different sportswear, Balenciaga has also emblazoned the Adidas logo on the Balenciaga IT shoe, the Triple-S, to bring out the best of both worlds!
5. Loewe X ON
If you know anything about mountain climbing, you'll know the Swiss brand ON for its highly functional climbing apparel. This time, in collaboration with LOEWE, the collection incorporates a traditional handmade tie-dye technique to give a natural and consistent look to the gradient colors on the sportswear, which is very difficult to achieve. The packaging of the collection is made from recycled polyester, in line with today's environmentally conscious lifestyle.