New Balance 1906R is an icon, and the Korean pop diva IU rocks it!

The running shoe giant, New Balance, has a wide range of sneaker series, among which the 1906R series mixes the avant-garde and rebellious DNA of the brand’s American retro aesthetics with the sustainable trend to create a timeless look that is entirely en vogue in the Y2K fashion craze. The brand's ambassador, the Korean music diva IU, is the first to wear the new colorway that flaunts her flair and unique style as the brand makes a come back with the new exclusive colours.

Material upgrades for functionality and fashion-forward appeal

As the Y2K fad has gained popularity in recent years, the 1906R series has become New Balance's best-selling women's sneaker line. The New Balance 1906R is a modern running shoe that combines cushioning technologies with a sleek design. The four new colorways all have a distinctive mesh top that allows air to circulate freely, an ABZORB cushioning midsole for added comfort, and a two-tone N-ergy outsole for enhanced traction and durability. The sneaker is versatile enough to be worn both on and off the field.

Four new colorways to unleash the glamor of genderless fashion

The brand's spokesmodel, IU, has transformed into a unisex fashionista from a nation’s sweetheart. The new colorway 1906R collection ushers in a new era in fashion with its bold new colour palette. It has a functional construction, gradation of colours and lines, and four electric colour schemes that are interpreting modern, technological and utility-centric design accents. These colours are “White,” “Team Royal,” “Black,” and “Hi-Lite,”. IU's "Hi-Lite" pair is a unisex example of the shoe's adaptability and versatility.

The four new colours of the 1906R series will be available in Unisex sizes for HKD 1299 on the New Balance Hong Kong website and at select stores. Don't pass up this chance!!Buy now on the official website！