BV Green Is Out: This Year's It’s All About "Orange Orange"!

Although Bottega Veneta has become a favorite amongst many, the green trend still stands strong as created by the predecessor Daniel Lee. However, the brand has gone against the trend in their newly launched new year series of orange products to replace the red series of other brands. Inadvertently, the limited color has become the latest new trend! Many fashion lovers have already taken the plunge and purchased the orange toned products! The pieces can be used during the New Year and for everyday wear, dissimilar to red, which can only be used on festivals. Are you ready to embrace yourself in the orange craze?

The orange series launched by Bottega Veneta for the new year uses bright orange tones with their leather products produced with extraordinary craftsmanship. The series resembles the texture of "Hermes". As early as the Ole Celine period, Phoebe Philo has been borrowing from Hermes, refining the many products that have been successful by the brand. Daniel Lee, who studied under Phoebe Philo, also has a similar orientation, and has created many minimal, high-quality and evergreen bags for Bottega Veneta. When these bags utilize the "legendary orange tone", they are set to achieve commercial success.

In addition to the orange decoration in the store, the best-selling products of the brand are replaced with a slice of orange. The most popular models are the bags of the Cassette series. By inserting elements of orange, the full look is very tasteful and it can be used to easily add highlights to the overall shape of the product.

Even the short boots and small leather goods have elements of the color orange! You’d have to have some courage to wear these pieces! However the success of the orange range is reflecting the fact that consumers' tastes are not conservative at all. Back in the day, Hermes changed to orange packaging because of the shortage of boxed raw materials during World War II, but it has since become a symbol and staple of the brand. It could be the case that Bottega Veneta's unintentional insertion could also create a second brand classic!