The brand that captures BLACKPINK's heart
All four members of the Korean girl group Blackpink - Jisoo, Jennie, Lisa, and Rose - are big fashion trendsetters. The fashion items and beauty products they wear become the season's top sellers, so it's a case of "first come, first served".
Being the most successful girlgroup in K-pop history, each of the member holds ambassador contracts with some of the most sought-after french fashion houses --- Dior, Chanel, Celine, and YSL. In recent years, eagle-eyed fans and fashion media have noticed that they have been coincidentally wearing dresses from the new London brand Rokh in brand promoti
What makes ROKH so special to BLACKPINK?
Rokh is a London-based fashion brand founded by Korean-born designer Rok Hwang. Before founding his own label, Rok graduated from the prestigious British design school Central Saint Martins with a BA in menswear and an MA in womenswear, then studied and worked with Phoebe Philo at CÃĐline, and later at ChloÃĐ and Louis Vuitton. His distinctive and disruptive minimalist designs earned him the LVMH Prize Special Award in 2018
While staying true to Phoebe Philo's aesthetic of simplicity and practicality, Rok's clothes adapt to today's needs and express the power and flexibility of women.
Earlier, Blackpink Jisoo wore a Rokh strapless little black dress with luxurious jewelry to the Cartier event in Spain.
Meanwhile, Blackpink Rose attended Tiffany & Co.'s exhibition at Saatchi Gallery in London wearing a white cutout dress by Rokh.
Lisa and Jennie also wore Rokh's black gowns for the cover of a fashion magazine and in a jewelry shoot.