Lululemon Yoga Pants Are The Favourite Sportswear Piece Of Major Fashionistas

The most popular fashion item in recent years hasn't been too predictable. With a lack of normalisation around Fashion Week, there’s also been a shortfall in street style shots. This meant that sadly most of what we consumed over this period were Instagrammers displaying outfits in the form of advertisements. It was difficult to see a genuine single product on social media without the promotion of merchants, making it harder for us to obtain an accurate and objective analysis over trending items.

As street photographer Bill Cunningham said, the real fashion is on the streets. After working from home became the norm that derived from the epidemic, what we did learn is that the most important thing in fashion is to be comfortable, versatile and convenient. Sportswear undoubtedly falls right at the heart of these desires. With actual sports venues and events shutting down, at-home exercise became a real release for people. This is where sportswear brand Lululemon shone bright, becoming a miracle brand for a real, active and in need market. Whilst the retail industry was undeniably hit hard, Lululemon still recorded unexpected growth, which showed us that the brand’s design was top of the league. What do you think? Are a pair of Lululemon branded yoga pants worth 1,000 yuan? We know the sales and figures speak for themselves!

Lululemon's success might stem from its simplistic and under-exaggerated designs, and by utilising unique fabrics that make the pieces so comfortable. After a year of turbulence worldwide, the comfortable designs have brought a sense of comfort to everyone, with the brand priding itself in guaranteed quality. The fabric is soft, flexible and can be folded without taking up lots of space. Lululemon's product victory makes a statement against fancy fashion as we mostly know it. People no longer want to wear expensive fashion items that are uncomfortable just for the sake of style. Moreover, a visit to the store will have you embracing a sweet aroma, whilst photos of models, influencers or everyday people demonstrate the sheer transparency of the relatable individual who wears the clothing. Lululemon wants to show that sports, fitness and movement for the body is for your own good and not for the brand’s own motives. In addition to being politically correct, it is also in line with contemporary values.

Lululemon represents an identity, representing the middle class, with a laid back LA vibe. Yoga Pants are super versatile and suit a variety of upper body pieces, for an overall comfortable and stylish look.